Fortitude Poppie Collection Hoodie

This is the flagship. The Fortitude Poppie Collection Hoodie is built around the brand's most powerful design — a fallen soldier standing amid red poppies, a bugler, a cross, and a storm-lit sky, with the words 'THE BATTLES WE CARRY WILL NOT WIN' across the back.

The 1944 connection is not decorative. It's the whole point. This hoodie is for anyone who carries something, mourns someone, or trains with purpose beyond the physical.

The FORTITUDE emblem sits clean on the left chest. The back tells the full story. Wear it to the gym. Wear it on Remembrance Sunday. Wear it every day.

Fabric & Fit

• Premium cotton or polyester blend — soft, durable, and substantial

• Regular fit with ribbed cuffs and hem for a clean, structured silhouette

• Single kangaroo front pocket

• Minimalist FORTITUDE emblem on left chest; full wartime heritage design on back

• Available in Black (Matte Charcoal and standard finish)

Sizing

Sizes S–XXL. Fits true to size.

Care

Machine wash 30°C. Do not tumble dry.

Free UK delivery. Easy 30-day exchanges.